Engineering ideas into scalable solutions.

Softraya builds custom software, AI automation, cloud platforms and e-commerce systems for growing businesses, engineered to scale and built to be found.

Book a discovery call Tell us your business problem

Five ways we move your business forward.

Most businesses need more than one thing fixed. We cover the systems you run on, the work you automate, how you sell, how you scale and how customers find you.

Build

Software shaped around how your business works

Custom software, ERP and CRM systems, web applications and SaaS platforms, built on solid backends and well-designed APIs.

Custom softwareERP systemsCRM systemsWeb applicationsSaaS platformsBackend & API engineering
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Automate

AI that works inside your daily workflows

AI agents, chatbots and workflow automation that take repetitive work off your team and connect the tools you already use.

AI automationAI agentsAI chatbotsLLM integrationWhatsApp automationWorkflow automation
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Sell

E-commerce connected to the rest of your business

Storefronts and marketplace integrations that stay in sync with your inventory, orders, payments and shipping.

ShopifyWooCommerceCustom e-commerceMarketplace integrationPayment gatewaysStore migration
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We focus on integrations and custom commerce backends. For storefront design and theme work, we work alongside your designer.

Scale

Cloud and DevOps that keep you fast and stable

Cloud infrastructure, CI/CD pipelines and monitoring so you can release often, recover quickly and keep costs visible.

AWSAzureGoogle CloudDockerKubernetesCI/CDMonitoring
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Get found

Visibility in search engines and AI answers

Technical SEO, content structure and answer-engine optimisation so customers find you on Google and in AI assistants.

Technical SEOOn-page SEOAEOGEOSite speedAnalytics setup
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We focus on technical SEO, performance and analytics. For content writing and link-building, we work alongside your content team or agency.

One partner. Connected systems.

Instead of five vendors who never talk to each other, you get one engineering partner who designs how everything fits together, from strategy to software to search.

Discuss your systems

Turn repetitive work into intelligent workflows.

AI is useful when it works inside your real processes. These are the automations we build.

AI sales agents

Capture, qualify and route incoming leads around the clock.

Customer support assistants

Answer common questions from your approved business knowledge.

Voice agents

Handle routine calls, bookings and first-level qualification.

WhatsApp automation

Order updates, reminders and follow-ups on WhatsApp.

Document processing

Extract data from invoices, forms and PDFs into your systems.

Intelligent reporting

Daily summaries and alerts generated from your own data.

Find what we can automate

The technologies we build with

Proven, well-supported tools chosen for the job, not for the trend.

Backend

JavaSpring BootPythonMicroservicesREST & OpenAPI

Frontend

ReactNext.jsTypeScriptTailwind CSS

Data

PostgreSQLMySQLMongoDBRedisKafka

AI

LLM APIsVector databasesn8nWhatsApp Business API

Cloud & DevOps

AWSAzureGoogle CloudDockerKubernetesGitHub Actions

Commerce

ShopifyWooCommerceRazorpayStripe

Industries we build for

Different industries run on different workflows. We design around yours.

  • SaaS & technology

    Products that need to scale with users.

  • FinTech

    Secure, auditable transaction systems.

  • E-commerce

    Stores connected to inventory and operations.

  • Retail

    Billing, stock and multi-store visibility.

  • Manufacturing

    Production, inventory and purchasing in one view.

  • Logistics

    Tracking, dispatch and partner integrations.

  • Healthcare

    Appointments, records and admin automation.

  • Education

    Learning platforms and student operations.

  • Real estate

    Lead management and property operations.

  • Professional services

    Client delivery, billing and reporting.

Why Softraya

You work directly with the founders who design and build your system. No account managers in between, no hand-offs to a junior team.

  • Business first

    Every project starts with the business problem, not the technology.

  • Founder-led engineering

    The people on your first call are the people who design and write your system, through to launch.

  • One connected partner

    Software, AI, cloud, commerce and search designed to work together.

  • AI where it pays off

    Automation applied where it saves real time or money, not as a gimmick.

  • Transparent delivery

    Written updates at every milestone, across US, UK, Gulf, European and Australian time zones.

  • Built to last

    Tested, documented systems your team owns and can extend.

How a project runs

Six stages, each ending with something you can see, review and approve.

  1. Step 1

    Discover

    Your goals, users, workflows and constraints.

  2. Step 2

    Architect

    The solution, the roadmap and the milestones.

  3. Step 3

    Build

    Short iterations with a demo at each milestone.

  4. Step 4

    Validate

    Testing for function, performance and security.

  5. Step 5

    Launch

    Deploy, configure, document and train your team.

  6. Step 6

    Grow

    Optimise, automate and scale what works.

Ways to work together

No fixed packages. Tell us what you need and we will recommend the model that fits.

Project-based development

For clearly defined scope and deliverables.

  • Agreed scope and milestones
  • A demo at every milestone
  • Documented handover
Request a quote

Dedicated engineering capacity

For ongoing development needs.

  • A monthly allocation of engineering time
  • Regular syncs and written updates
  • Scale up or down as needs change
Request a quote

Technical consulting

For decisions you want to get right before building.

  • Architecture and code reviews
  • AI, cloud and API strategy
  • Written, actionable recommendations
Request a quote

Founding client programme

Be one of our first five clients and get 20% off.

Softraya is a new company. Our first five clients get 20% off the quoted price of their first project. In return, we ask for honest feedback and, if you are happy with the work, a short testimonial and permission to describe the project.

Apply as a founding client

Let’s build what your business needs next.

Whether it is a custom ERP, an AI automation, a store that syncs with your stock or a site that ranks, start with a free discovery call.

Book a discovery call